Jason Dundas, the X-Factor and Getaway host, teamed up with Gumtree to embark on a road trip around Australia, interviewing some of the local marketplace's most compelling Gumtree buyers and sellers and heroing some of the unique ways Gumtree has had an impact on people's lives. Lift and Load offers precisely this service, fulfilling a wide range of client needs for both local and interstate pick-ups and deliveries. The initial challenge for the design of the Garden was ensuring there was a strong connection and consistent flow through the long lane-way. The rebrand is now set to drive the company's ambition to become a top 10 digital destination, and Australia's favourite place to buy, sell and find almost anything. I love the idea that what truly sits at the heart of an online marketplace like Gumtree is something so fundamental and powerful.
According to Pollen CD Ross Gales, digital brands live in a dynamic environment so Pollen took the opportunity to consider the motion aspects of the brand as a key ingredient to creating an engaging online and mobile experience. Whilst we've enjoyed helping to evolve the brand into the vibrant community marketplace it is today, there comes a point when you've pushed the green and pastel yellow pixels to their limits and it's time to move on. In fact, business is booming in this area of single-item delivery - so much so that we are now offering regular deliveries to and from Melbourne, Sydney, ACT, Brisbane and the Gold Coast When choosing Lift and Load to undertake your logistics, you can rest assured that we understand all items sold through your online store represent a valuable revenue stream, and we will always take utmost care to protect your online ratings and feedback scores through professional delivery services that leave a good impression on your customers; thus allowing your business' popularity and reputation to grow in esteem. Says Brett Mitchell, director, Pollen: Designed to shine a light on the wealth of human stories behind every transaction, Dundas produced six individual short films featuring participating 'Gummies' - a. It gave us a great opportunity to tell the real story behind a much-loved brand. Design Challenge The pop-up had to be built in less than 48 hours, which required a lot of planning. I love the idea that what truly sits at the heart of an online marketplace like Gumtree is something so fundamental and powerful. The initial challenge for the design of the Garden was ensuring there was a strong connection and consistent flow through the long lane-way. Jason Dundas, the X-Factor and Getaway host, teamed up with Gumtree to embark on a road trip around Australia, interviewing some of the local marketplace's most compelling Gumtree buyers and sellers and heroing some of the unique ways Gumtree has had an impact on people's lives. The rebrand is now set to drive the company's ambition to become a top 10 digital destination, and Australia's favourite place to buy, sell and find almost anything. In close collaboration with the team there, we have been designing the primary platform for over six years. The design also had to adhere to a strict and fairly limited budget. Says James Walmsley, senior marketing manager, Gumtree Australia: The brand needs to speak to people in the right way so we worked closely with Gumtree's copy team to ensure it was tonally hitting the right notes -- from the welcome messages for new users through to the system generated emails. Customer satisfaction and repeat clientele hinges on the safe arrival of goods purchased online to the customer's door, with minimal delay. In our preliminary Gumtree search we identified a huge variety of furniture styles from a number of different eras. We quickly decided it was important to showcase this breadth of product in our Garden. We offer FREE freight integration for eBay sellers to covert more sales and to open your market up to other states around Australia. Says Jon Burden, executive creative director, Naked: Gumtree's new brand identity now matches the innovation and development that has been going on behind the scenes over the last decade. Gumtree celebrates 10 years with TV campaign via Naked and newly launched website via Pollen Monday 17, July at 9: This is the most significant step in our history and we'll continue to work closely with Pollen to ensure a consistent and smooth rollout as we continue to evolve and grow. The brand now communicates to its users in a consistent and personalised way. Consideration given to materials, finishes, signage and experience. Most items were eventually returned back into the community - either by auctioning off for charity or giving away to patrons, placing the items back into the community where they came from.
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