But just below that is a money shot in a pull-quote: Yes, it looks like a business and marketing how-to for communications. While the characters were solving these, so you were you, if you were like me. Even so, you get the point, right? Translation into fiction writer terms?
Translation into fiction writer terms? The only reason I gave it 4 stars instead of 5 was because it's written very densely, like a dissertation turned into a book, rather than for ease of readin Simon has thoughtfully and perceptively sketched out the mental architecture of how we create things like marketing messages that linger in people's minds and cause them to act in the future. I2I is one of those rare nonfiction books I consider a Must-Read for fiction and nonfiction writers because the text is packed with tips you can use to hack a reader's mind an agent's mind, and an acquisition editor's mind as well. Simon needs to take her own advice and turn her turgid prose into sparkling aphorisms, and she'll have the hit that she deserves. While the characters were solving these, so you were you, if you were like me. It is easier to remember how you solved a problem than trying to memorize some else's solution. Permit me to turn that concept of tools hammers? The only reason I gave it 4 stars instead of 5 was because it's written very densely, like a dissertation turned into a book, rather than for ease of reading. Yes, it looks like a business and marketing how-to for communications. I've made a half-dozen writerly checklists from this book. Mysteries, clues, anagrams galore. Even so, you get the point, right? When you're a writer who obsesses over finding writing techniques that work, you find new tools, not just in writing how-to books, but in everything you read. But just below that is a money shot in a pull-quote: Granted, you won't get much value out of that subhead on page of the hardcover. Why don't I let you figure it out for yourself? That's one of only a few negatives I found in the book: And what is the quality we engaged readers were demonstrating? If you'd like to test that proposition, start with this book. The one-word response can be found in the following three-word anagram: This review of Impossible to Ignore is for you. Enjoy Impossible to Ignore. Sometimes, the conclusions are obvious surprise is good, simple is better, avoid cliches , but enough of this work is insightful to repay close study. When the only tool you have is a chainsaw, every problem looks like a murder victim. Ever heard the old saying? If you'd like to test that proposition, start Writers! Get your reader involved in helping characters solve plot problems in your stories.
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INBOUND 2015 I&E: Carmen Simon "The Neuroscience of Memorable Content"
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